Once you’ve put together a collection of dope beats you may as well make a few bucks off of them rather than have them sit around collecting dust. I even know a few producers who make their living off of nothing but producing and selling their beats online.
Step 1: You Cut a Hole in the Box
OK, so there’s no box involved, but the first step is to compile a library of original beats. Simple right? This is the reason that you’re doing this in the first place, you love making beats so this part should be easy.
You don’t need to have an expensive studio setup to do this either. You produce professional quality beats using cheap or even free software on the same computer you already own. If you’re unsure, I recommend BTV Solo production software as a starting point. It’s one of the easiest ways to get into the beat production game.
Step 2: Package Your Beats
Now that you have a selection of finished beats produced you need to put those beats in a sexy package. You might consider selling your beats individually or as part of a collection, but either way you need to give them some sex appeal.
Name your Beats – Give each beat and collection a descriptive name that gives the reader an idea of things like:
- the style of beat
- the tempo
- the mood it creates
- the type of person that would like to use these beats (your audience).
Price Your Beats – Pricing is a fine balance between looking like a cheap ass and coming off as a gouger. Check out some beat sites online and price within that range. If you’re selling your beats individually as well as in a collection, make sure that you give a price break on the beat collection. This gives the customer incentive to spend more and get more beats for their buck.
Bling for your Beats – You need to dress those beats up. A little graphic design can go a long way here. Imagine your beats listed next to a large number of other beats all fighting for attention to even be looked at. 99% of the time the customer is going to click on the beat set with slick graphics and a cool name rather than one with no graphics at all.
Step 3: Promote Your Beats
To promote your beats you need to first get them a home on the web. You can set up your own website and payment accounts so that customers can download beats directly from you, but you’ll need a following and have to do a lot of online promotions to make this work for you.
The best way to start welling your beats is to sign up as a producer for a couple of the beat selling sites on the web. These sites already promote their catalogues and can have potential customers viewing your beats in no time. Once you build a name for yourself as having the block rockingest beats on the web, you can start branching out and building your own promotions.
Step 4: Repeat
The first time through this process is going to take some careful attention, but once you have your method down, repeating will be as easy as writing some new beats and repeating the process.
This is a pretty general guide to help get you thinking about making a career in writing and selling beats online. If you’d like to save some time and headaches with a step by step guide that will literally walk you through the entire process of successfully selling your beats on line, download the guide here.